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	<title>Market Insight Group &#187; Digital</title>
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	<description>Enabling the Future</description>
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		<title>O Christmas Cards, O Christmas Cards</title>
		<link>http://marketinsightgroup.com/2009/12/o-christmas-cards-o-christmas-cards/</link>
		<comments>http://marketinsightgroup.com/2009/12/o-christmas-cards-o-christmas-cards/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 15:59:16 +0000</pubDate>
		<dc:creator>Barry Rabkin</dc:creator>
				<category><![CDATA[Blog_post]]></category>
		<category><![CDATA[Digital Marketplace]]></category>
		<category><![CDATA[Societal Shifts]]></category>
		<category><![CDATA[Analogue]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://marketinsightgroup.com/2009/12/o-christmas-cards-o-christmas-cards/</guid>
		<description><![CDATA[<p>I realized this morning that Christmas cards were the analogue version of Twitter or maybe Facebook.</p>
<p>Think about it: if you send a Christmas card to someone, they send you a card (and sometimes that very long and boring letter recapping their year). If you stop sending that person a Christmas card, they take you off of their list of people to send cards.</p>
<p>Christmas cards = analogue version of social media.</p>
<p>We can go back further in time to find a similar trend: it only took the telegraph one year to replace the Pony Express.</p>
<p>Of course we are only now weaning ourselves from <a title="Gutenberg (Wikipedia)" href="http://en.wikipedia.org/wiki/Johannes_Gutenberg" target="_blank">Gutenberg&#8217;s </a>invention in 1450. But there is hope, always hope, that we can move from the printed page to the digital ether before another 500+ years elapse.</p>
<p>What examples of movement from analogue to digital should we expect in the next 3 &#8211; 5 years?</p>
]]></description>
			<content:encoded><![CDATA[<p>I realized this morning that Christmas cards were the analogue version of Twitter or maybe Facebook.</p>
<p>Think about it: if you send a Christmas card to someone, they send you a card (and sometimes that very long and boring letter recapping their year). If you stop sending that person a Christmas card, they take you off of their list of people to send cards.</p>
<p>Christmas cards = analogue version of social media.</p>
<p>We can go back further in time to find a similar trend: it only took the telegraph one year to replace the Pony Express.</p>
<p>Of course we are only now weaning ourselves from <a title="Gutenberg (Wikipedia)" href="http://en.wikipedia.org/wiki/Johannes_Gutenberg" target="_blank">Gutenberg&#8217;s </a>invention in 1450. But there is hope, always hope, that we can move from the printed page to the digital ether before another 500+ years elapse.</p>
<p>What examples of movement from analogue to digital should we expect in the next 3 &#8211; 5 years?</p>
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