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Market Insight Group Reports

Perspectives of CX-Shaped Life Insurance Geospatial Initiatives


Traditionally, life insurance product development, marketing and sales are driven by customers’ current and future positions in the products’ life cycles. But most of these life insurance initiatives are neither focused on customers nor supported by geospatial capabilities. However, life insurers guided by the philosophy or equation “life cycle needs + location” are able to develop value- add services that, when augmented with life and/or annuity insurance, can better meet customers’ needs throughout the life cycle.

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