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Market Insight Group Reports

Noteworthy … Vidyard: The Video Intelligence Platform


Vidyard provides a video platform that offers insurance firms the capabilities to support a wide range of customer-journey activities. These capabilities include determining a panoply of video media management issues, including who watches the video (and which parts of the video), how long the viewer is engaged, and the effectiveness of the video content and the medium used to publish the video. Since its launch in 2010, Vidyard has continued to attract investors and strengthen its position in the video platform space by hiring sales and marketing executives; establishing strategic, implementation, and content partnerships; adding to the platform’s capabilities; and integrating the company’s video intelligence capabilities into major marketing and sales platforms including Salesforce, Eloqua, Marketo, and Adobe.

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