￼The Role of Mobility in Transforming Insurance Sales & Service
Mobile capabilities whet the customer’s appetite with a promise of being able to conduct commerce from anywhere. Smart devices with rich functionality are delivering on that promise by putting customers squarely in the center of commerce and service interactions. Insurers can’t be bystanders to this reality of mobile-enabled commerce. They need to satisfy customers’ changing preferences as to how they conduct insurance commerce. Market Insight Group believes that “mobile-next” insurers will emerge within the next three to five years to support customer and channel mobile commerce and service interactions.