Our First Three Months
“If you don’t know where you are going, any road will take you there.” The Cheshire Cat said to Alice.
Along the way since our launch in mid-July we discovered Clari. Clari is a mobile-first real-time Big Data algorithmically-driven sales productivity platform crafted entirely from a sales representative perspective. Quite a mouthful. Exciting enough that we felt compelled to investigate Clari further and we wrote an Insight report about it. Although Clari doesn’t target the insurance industry, it offers a state-of-the-possible solution which insurers and insurance technology firms should know exists. (Yes, we know that Salesforce introduced Wave, a new analytical solution for its clients, at Dreamforce 2014. But, does it provide information customized for each sales representative’s deals and relationships like Clari does?)
Turning to another topic in our abbreviated 2014 research agenda: consumer digital and social media. This is certainly in the sweet spot of the three interdependent forces. We’ve heads-down working on our collaborative research with Terry Golesworthy about the impact of consumer digital / social media on the insurance industry.
Our plan is to have a rough draft of our co-authored Spotlight report late fourth quarter of this year and the final report published early first quarter, 2015. Insurers and technology firms – let me know if you want to participate. Caution: we will send you a list of questions which we need you to answer.
Moving back to other analysis we have finished: we have three QuickNote reports and several blog posts which are freely available to anyone who clicks over to http://marketinsightgroup.com/quicknote-reports/ for the QuickNote reports or to
http://marketinsightgroup.com/rabkins-roi/ for the blog posts.
Our QuickNote reports discuss Pitney Bowes new strategy, Oracle and Salesforce’s approach to verticals, and our modest suggestion of an insurance customer- facing value chain.
Our blog posts cover our thoughts about the Internet of Things (IoT), the IBM/Apple partnership (we are excited about it), whether insurers are really getting ready to compete in a customer-centric marketplace, and a suggested framework of different types of systems which insurers use from systems of record to systems of engagement to systems of enterprise applications to others. Perhaps I went a tad overboard.
In 2015, we plan to write eight reports: six Insight and two Spotlight reports. We plan to analyze topics such as the digital insurer, the role of mobile in insurance sales and service (we pushed this from 2014 into 2015), the Internet of Things, Big Data (in collaboration with another insurance technology analyst – stay tuned for the Big Reveal), customer-centric marketing, enterprise content management, geospatial life insurance applications, and, of course, 2016 technology-driven insurance trends.